LEGO Saudi lego news articles Stores LEGO LEGO News Rebuilt
LEGO Saudi lego news articles Stores LEGO LEGO News Rebuilt
Idea: So, on Saudi National Day 2020, LEGO rebuilt every article of the National Day edition of one of Saudi Arabia's leading news publications using hundreds of LEGO pieces. Each rebuilt article and photograph was edited printed and published within hours of the original hitting the newsstands. Celebrating the heritage and future of the kingdom through the imagination of the kingdom's children. 23rd September Saudi National Day 6am: Al Madina, one of Saudi Arabia's leading news publications released their National Day editions. 6:01: A team of expert LEGO builders, photographers and designers recreated every single news article from Al Madina's National Day Edition, using hundreds of LEGO pieces. 8am: A national Day newspaper that featured the very same articles and photographs as Al Madina, but recreated completely out of LEGO, was printed and distributed to newsstands across key cities in the kingdom. 10am: The national day newspaper built out of LEGO became the news itself.
Client: lego news articles LEGO Saudi Stores Product: LEGO Title: LEGO News Rebuilt Media: Print Country: Kingdom of Saudi Arabia Date Of Campaign: 26/09/2020 The Caples Awards is an international advertising and marketing communications awards show managed by creative people for creative people to recognise and reward work that works. Results: - 2000 newspapers picked up in one hour. - 65% more social mentions as compared to 2019 - 43% increase in footfall to the LEGO store LEGO Saudi lego news articles Stores LEGO LEGO News RebuiltLEGO Saudi lego news articles Stores LEGO LEGO News Rebuilt Background: Saudi Arabia is undergoing huge developments and progressive reforms and with that comes a sense of pride, belief and excitement for the future. 23rd of September, Saudi National Day, is treated as an annual celebration of all that the Kingdom has achieved, and the potential of its promising future. LEGO has always celebrated and encouraged creativity in every child. Because these young minds hold the potential to build the future. Every year, newspapers in Saudi Arabia celebrate National Day by releasing a special edition that celebrates all the kingdom's key achievements, eminent personalities and visions of the future. It is a tradition of paying tribute that has been upheld by every Saudi newspaper for decades. lego news articles